Osum is an intuitive, web-based AI platform engineered to transform how businesses approach market research. Within seconds, it generates comprehensive reports that include competitive analysis, strengths‑weaknesses-opportunities-threats (SWOT), customer personas, trend tracking, and strategic suggestions for growth. The AI processes vast datasets to reveal what competitors are missing and what customers are craving. This allows users—from entrepreneurs and marketers to consultants—to validate ideas, refine messaging, and strategize effectively. No prior training is necessary, as the interface is designed to be simple and guide you through sampling via an embedded demo video, interactive sample report, and hover‑preview pricing table directly on the site. Users can start a 7-day free trial with full access before committing. For enterprise clients desiring in-depth documentation (like raw data, Excel exports, or comprehensive source lists), there’s an optional premium custom‑report service available.